Your SEO Plan
Search engine optimization is not rocket science, but it is hard work. There are many elements that go into a good optimization program, but the most important is your website. If your site is not easy to navigate, with clear directions for your visitors, then SEO will not be effective. Simply driving traffic to a bad site, is not your objective. It can be done and is done, but won’t result in a high page view rate, conversion rate or e-commerce sales. So before you get started review your site against the following checklist:
1. Site design and navigation
2. Privacy policy
3. Newsletter or method of capturing visitor email addresses
4. Use of browser friendly colors
5. Good contact page with email address and physical address
6. Good checkout processes if you accept credit cards
7. Fast loading graphics (page size, graphics optimization)
Now, use the free sample check at Net Mechanic (link below) to do an overall check on some of the technical aspects of your web site. Print or save the diagnosis.
A one page sample report will provide the following:
Link Check
Bad Links Summary Report
Remote Links Summary Report
HTML Check
Browser Compatibility
Load Time
Spell Check
Note on your report: There are instances where the net mechanic or any other diagnosis program will report errors on your site that are not relevant. Sometimes code, like that supplied by web trends or others will produce errors on reports. The important thing is to review the report and if there is an area with excessive problems to correct them prior to submission to search engines.
