How to Create a Website Strategy
Every one (company) thinks that they need a website but they don’t think that why they need website, First be clear about your organisation goals and what you are trying to achieving after live the website. Try to find some info with your team members and research on other website that is doing same business you.
The following is a suggested strategy:
List your site’s objectives. After one year where you want to see your website and how much traffic you are estimating and how much conversion rate want to see, like this prepare list of your website objectives
List your primary and secondary audiences. Suppose your business is online flower store and you want to target international customers to send flowers all over the world and you already done keyword research on flowers business and you find that send flowers is a primary keyword and florist keyword is secondary keyword.
Here you should understand that send flowers is a keyword to sending flowers to another person and florist (here both comes) is keyword word that they can buy flowers themselves. So, now you can understand that your primary customer is international and secondary customer is local people who are trying to buy flowers to them.
Draft a list of questions your audience may have when they’re browsing your site, such as “How does your service/product work?”, “How much does it cost?”, “How does using this product benefit me?”.
Analyze your competitors. Research on your competitor’s website like usability, product benefits, Offers, navigation, landing pages, call to action, etc.
Break down your site’s traffic sources. What percentage of your traffic derives from organic search, paid search, email marketing, banner ads, direct navigation, partner sites, etc? Think about tweaking your design and offering separate landing pages based on where your traffic is coming from.
Strategize. Revisit your objectives and flesh out specific strategies you’ll execute in order to complete them.
Marketing Plan
Marketing Plan
This day when i am searching for reporting system to start a business (online business) , i got this marketing plan and i think it useful for SEO needs to plan how to start website and what we need to do before we start website.
So, i am posting this information to all our SEO guys , the website which i taken this information is http://www.sba.gov/index.html
sound marketing plan is key to the success of your business. It should include your market research, your location, the customer group you have targeted, your competition, positioning, the product or service you are selling, pricing, advertising, and promotion.
You’re in business to serve a customer need,” says Derek Hansen, founder of American Capital Access. “If you’re not sensitive to customers, don’t know who your customers are, how to reach them and, most of all, what will convince them to buy your product or service, get help.”
Effective marketing, planning and promotion begins with current information about the marketplace. Visit your local library, talk to customers, study the advertising of other businesses in your community, and consult with any relevant industry associations. This interactive tool will help you assess your marketing strengths and weaknesses.
Once you have all the necessary information, write down your plan:
1: Define your business
• Your product or service
• Your geographic marketing area - neighborhood, regional or national
• Your competition
• How you differ from the competition - what makes you special
• Your price
• The competition’s promotion methods
• Your promotion methods
• Your distribution methods or business location
2:Define your customers
• Your current customer base: age, sex, income, neighborhood
• How your customers learn about your product or service - advertising, direct mail, word of mouth, Yellow Pages
• Patterns or habits your customers and potential customers share - where they shop, what they read, watch, listen to
• Qualities your customers value most about your product or service - selection, convenience, service, reliability, availability, affordability
• Qualities your customers like least about your product or service - can they be adjusted to serve your customers better?
• Prospective customers whom you aren’t currently reaching
3:Define your plan and budget
• Previous marketing methods you have used to communicate to your customers
• Methods that have been most effective
• Cost compared to sales
• Cost per customer
• Possible future marketing methods to attract new customers
• Percentage of profits you can allocate to your marketing campaign
• Marketing tools you can implement within your budget - newspaper, magazine or Yellow Pages advertising; radio or television advertising; direct mail; tele-marketing; public relations activities such as community involvement, sponsorship or press releases
• Methods of testing your marketing ideas
• Methods for measuring results of your marketing campaign
• The marketing tool you can implement immediately
The final component in your marketing plan should be your overall promotional objectives: to communicate your message, create an awareness of your product or service, motivate customers to buy and increase sales, or other specific targets. Objectives make it easier to design an effective campaign and help you keep that campaign on the right track. Once you have defined your objectives, it is easier to choose the method that will be most effective.
For more detailed information, review the following guide: “Marketing Your Business for Success.”
Link Building Glossary
Link building shares much of its terminology with other areas of Internet marketing like search engine optimization and search engine marketing. SEO-Pundit Team has created a glossary of link building definitions to provide you with a basic understanding of each of these fields.Backlink
Definition - An external link that directs Internet users or spiders to an internal web page.
Bad Neighborhood
Definition - Industry slang for a cluster of websites that engage in disreputable search engine marketing practices.
Contextual Link
Definition - A link that directs Internet users or spiders to related content on a new web page or a different location within the same web page.
Image Link
Definition - A picture or banner that directs Internet users or spiders to a new web page or a different location within the same web page when clicked.
In-text Link
Definition - A text link embedded within the sentence structure of the content of a web page.
Inbound Link
Definition - An external link that directs Internet users or spiders to an internal web page.
Link Building
Definition - Facilitating or encouraging the addition of links from one website to another.
Link Popularity
Definition - The total number of a website’s inbound links.
One Way Link
Definition - A non-reciprocal link that directs Internet users or spiders from one website to another.
Organic Placement
Definition - Non-paid rank or position within search engine results.
Outbound Link
Definition - An internal link that directs Internet users or spiders to an external web page.
Paid Link
Definition - One way inbound link purchased from another website.
Paid Placement
Definition - Paid positioning within search engine results.
PageRank (PR)
Definition - Google’s numerical quantification of a website’s content and the quantity and value of its incoming and outgoing links.
Reciprocal Link
Definition - An even exchange of links between two websites. In other words site “A” links to site “B”. Site “B” then has a reciprocal link back to site “A”.
Rank
Definition - The order or position of a website’s location within search engine results under specific keywords or keyphrases.
Search Engine Marketing (SEM)
Definition - The practice of promoting a website to the public through organic and paid search engine placement.
Search Engine Optimization (SEO)
Definition - The practice of integrating keywords or keyphrases into the HTML and text content of a web page to ensure that it is properly categorized by search engines.
Text Link
Definition - Text that directs Internet users or spiders to a new web page or a different location within the same web page when clicked.
Link Relevancy
Definition - Relevant links are those which are in the same or similar category as your site. For example, if you sell health food you should build links from other health related sites including fitness companies, health food vendors and dietitians.
Anchor Text
Definition - Anchor text refers to the text that is used in the link.
IFrame
Definition - IFrame (from inline frame) is an HTML element which makes it possible to embed another HTML document inside the main document.
How to Pick Powerful Keywords
When you go to a search engine and try to find something, you type in a word or several words, and click the Search button. The search engine then looks in its index for those words. Suppose that you used the words SEO Expert. Generally speaking, the search engine will look for various things:
· Pages that contain the exact phrase SEO Expert
· Pages that don’t have the phrase SEO Expert, but do have the words SEO and Expert in close proximity
· Pages that have the words SEO and Expert somewhere, though not necessarily close together
· Pages with word stems; for instance, pages with the word SEO and the word Expert somewhere in the page
· Pages that have links pointing to them, in which the link text contains the phrase SEO Expert
· Pages with links pointing to them with the link text containing the words SEO and Expert, although not together.
Starting Your Keyword Analysis
Perform keyword analysis - a check of what keyword people use to search on the web.
Identifying The Obvious Keywords
Looking At Your Web site’s access logs(in your webserver Logs)
Examining competitors’ Keyword Tags
Brainstorming With colleagues and other SEO experts
Looking Closely At Your List
Keywords with Spelling Mistakes
Keywords with Synonyms
Split or Merged Words
Singulars and Plurals
Your Company Name
Geo-Specific Terms
After selecting your keyword list, go to worktracker and other keyword research tools like digitalpoint, SEObook and google adwords keyword research tool.
By using these keyword research tool we can get last 6 months data for those particular keywords and according to your website importance you can select your website keyword list.
In my personal view we can target 1 to 2 keywords per page to get good results in major search engine such as Google, Msn and Yahoo, Now a days most of the SEO people is targetting keyword phrase for their website because of short term goals.
There are 2 types of keywords like long tail keywords and short tail keywords, according to out business needs and client requirement we have to target those keywords to get good results.
How to Start Link Building Campaign
Is our website is ready for start link building?
Link building is process of exchanging links between 2 websites. Basically when we will start link building is a big question for lot of SEO in all over the world, because it is time taken process and negative debit going on SEO industry.
As per my view that link building will start after completing SEO optimization for the website which includes
a ) Creating Meta tags
b) Content optimization
c) Link text optimization
d) Sitemap Creation
e) Optimizing visual tags(Heading tags, bold, italic tags)
After completing the on-page optimization, we need to check the basic elements which can affect the our link building campaign
Here i am given the basic elements below
Your site is finished?
Is There any dead links in your navigation?
Is there any contact information on your website?
Is there any misspelling in your website?
Is there is any missing images in your website?
Is there is any links page(link directory) in your website?
Here i am given the brief explaination for given elements
Your site is finished?
Search engines don’t want to know about your website until it’s completed and neither do webmasters.
Is There any dead links in your navigation?
Bad internal links give a bad first impression to potential link partners. How can other websites trust you to correctly link to their site if you can’t even link to yourself?
Is there any contact information on your website?
Nothing says, “I’m a spammer,” like an anonymous site with no contact information. If you look like you’re avoiding contact with your site visitors, other webmasters will avoid linking to you.
Is there any misspelling in your website?
Misspelling a word here and there is common, but lots of typos can give webmasters the impression that you’re an international spammer. This suspicion stems from spam emails which are often littered with misspellings. So if you don’t want to turn away sites that want to link to you, run that content through your spell check!
Is there is any missing images in your website?
Missing images are often a sign of neglect. Just like an outdated copyright, the presence of missing images tells webmasters, “It’s too late to link to me… save yourself!”
Is there is any links page(link directory) in your website?
Links page is a page where we can post the other website links to asking for link back to our website.
After checking all these checklist and if you feel that your website is completed and ready to go for link building.