Posted in SEO | March 10th, 2008

How to Pick Powerful Keywords

When you go to a search engine and try to find something, you type in a word or several words, and click the Search button. The search engine then looks in its index for those words. Suppose that you used the words SEO Expert. Generally speaking, the search engine will look for various things:

· Pages that contain the exact phrase SEO Expert
· Pages that don’t have the phrase SEO Expert, but do have the words SEO and Expert in close proximity
· Pages that have the words SEO and Expert somewhere, though not necessarily close together
· Pages with word stems; for instance, pages with the word SEO and the word Expert somewhere in the page
· Pages that have links pointing to them, in which the link text contains the phrase SEO Expert
· Pages with links pointing to them with the link text containing the words SEO and Expert, although not together.

Starting Your Keyword Analysis

Perform keyword analysis - a check of what keyword people use to search on the web.

Identifying The Obvious Keywords
Looking At Your Web site’s access logs(in your webserver Logs)
Examining competitors’ Keyword Tags
Brainstorming With colleagues and other SEO experts
Looking Closely At Your List
Keywords with Spelling Mistakes
Keywords with Synonyms
Split or Merged Words
Singulars and Plurals
Your Company Name
Geo-Specific Terms

After selecting your keyword list, go to worktracker and other keyword research tools like digitalpoint, SEObook and google adwords keyword research tool.

By using these keyword research tool we can get last 6 months data for those particular keywords and according to your website importance you can select your website keyword list.

In my personal view we can target 1 to 2 keywords per page to get good results in major search engine such as Google, Msn and Yahoo, Now a days most of the SEO people is targetting keyword phrase for their website because of short term goals.

There are 2 types of keywords like long tail keywords and short tail keywords, according to out business needs and client requirement we have to target those keywords to get good results.

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