Your SEO Plan
Search engine optimization is not rocket science, but it is hard work. There are many elements that go into a good optimization program, but the most important is your website. If your site is not easy to navigate, with clear directions for your visitors, then SEO will not be effective. Simply driving traffic to a bad site, is not your objective. It can be done and is done, but won’t result in a high page view rate, conversion rate or e-commerce sales. So before you get started review your site against the following checklist:
1. Site design and navigation
2. Privacy policy
3. Newsletter or method of capturing visitor email addresses
4. Use of browser friendly colors
5. Good contact page with email address and physical address
6. Good checkout processes if you accept credit cards
7. Fast loading graphics (page size, graphics optimization)
Now, use the free sample check at Net Mechanic (link below) to do an overall check on some of the technical aspects of your web site. Print or save the diagnosis.
A one page sample report will provide the following:
Link Check
Bad Links Summary Report
Remote Links Summary Report
HTML Check
Browser Compatibility
Load Time
Spell Check
Note on your report: There are instances where the net mechanic or any other diagnosis program will report errors on your site that are not relevant. Sometimes code, like that supplied by web trends or others will produce errors on reports. The important thing is to review the report and if there is an area with excessive problems to correct them prior to submission to search engines.
How do search engines rank pages?
Search engines use a ranking algorithm to determine the order in which matching web pages are returned on the results page. Each web page is graded on the number of the search terms it contains, where the words are located in the document, and other criteria that changes frequently.
All search engines have a different method of ranking. That’s why you might rank number 1 on one engine and number 25 on another. Robots look for relevance and rank results on a secret ever-changing algorithm. Some look at TITLE, some look at
How to Create a Website Strategy
Every one (company) thinks that they need a website but they don’t think that why they need website, First be clear about your organisation goals and what you are trying to achieving after live the website. Try to find some info with your team members and research on other website that is doing same business you.
The following is a suggested strategy:
List your site’s objectives. After one year where you want to see your website and how much traffic you are estimating and how much conversion rate want to see, like this prepare list of your website objectives
List your primary and secondary audiences. Suppose your business is online flower store and you want to target international customers to send flowers all over the world and you already done keyword research on flowers business and you find that send flowers is a primary keyword and florist keyword is secondary keyword.
Here you should understand that send flowers is a keyword to sending flowers to another person and florist (here both comes) is keyword word that they can buy flowers themselves. So, now you can understand that your primary customer is international and secondary customer is local people who are trying to buy flowers to them.
Draft a list of questions your audience may have when they’re browsing your site, such as “How does your service/product work?”, “How much does it cost?”, “How does using this product benefit me?”.
Analyze your competitors. Research on your competitor’s website like usability, product benefits, Offers, navigation, landing pages, call to action, etc.
Break down your site’s traffic sources. What percentage of your traffic derives from organic search, paid search, email marketing, banner ads, direct navigation, partner sites, etc? Think about tweaking your design and offering separate landing pages based on where your traffic is coming from.
Strategize. Revisit your objectives and flesh out specific strategies you’ll execute in order to complete them.
Marketing Plan
Marketing Plan
This day when i am searching for reporting system to start a business (online business) , i got this marketing plan and i think it useful for SEO needs to plan how to start website and what we need to do before we start website.
So, i am posting this information to all our SEO guys , the website which i taken this information is http://www.sba.gov/index.html
sound marketing plan is key to the success of your business. It should include your market research, your location, the customer group you have targeted, your competition, positioning, the product or service you are selling, pricing, advertising, and promotion.
You’re in business to serve a customer need,” says Derek Hansen, founder of American Capital Access. “If you’re not sensitive to customers, don’t know who your customers are, how to reach them and, most of all, what will convince them to buy your product or service, get help.”
Effective marketing, planning and promotion begins with current information about the marketplace. Visit your local library, talk to customers, study the advertising of other businesses in your community, and consult with any relevant industry associations. This interactive tool will help you assess your marketing strengths and weaknesses.
Once you have all the necessary information, write down your plan:
1: Define your business
• Your product or service
• Your geographic marketing area - neighborhood, regional or national
• Your competition
• How you differ from the competition - what makes you special
• Your price
• The competition’s promotion methods
• Your promotion methods
• Your distribution methods or business location
2:Define your customers
• Your current customer base: age, sex, income, neighborhood
• How your customers learn about your product or service - advertising, direct mail, word of mouth, Yellow Pages
• Patterns or habits your customers and potential customers share - where they shop, what they read, watch, listen to
• Qualities your customers value most about your product or service - selection, convenience, service, reliability, availability, affordability
• Qualities your customers like least about your product or service - can they be adjusted to serve your customers better?
• Prospective customers whom you aren’t currently reaching
3:Define your plan and budget
• Previous marketing methods you have used to communicate to your customers
• Methods that have been most effective
• Cost compared to sales
• Cost per customer
• Possible future marketing methods to attract new customers
• Percentage of profits you can allocate to your marketing campaign
• Marketing tools you can implement within your budget - newspaper, magazine or Yellow Pages advertising; radio or television advertising; direct mail; tele-marketing; public relations activities such as community involvement, sponsorship or press releases
• Methods of testing your marketing ideas
• Methods for measuring results of your marketing campaign
• The marketing tool you can implement immediately
The final component in your marketing plan should be your overall promotional objectives: to communicate your message, create an awareness of your product or service, motivate customers to buy and increase sales, or other specific targets. Objectives make it easier to design an effective campaign and help you keep that campaign on the right track. Once you have defined your objectives, it is easier to choose the method that will be most effective.
For more detailed information, review the following guide: “Marketing Your Business for Success.”