Google Commands for SEO
allinanchor:keyword(s) - Shows anchor text with all specified keywords. Anchor text is visible part of a hyperlink for example in the code <a href=”http://www.yourwebpage.com”>SocializedSoftware.com</a> the anchor text is SocializedSoftware.com.
allintitle:keyword - Shows results for pages with a specified keywords in the the title. For example looking for the pages that include the following words: open source blog would be executed by typing the following in the Google search bar: allintitle:open source blog
allinurl:keyword - Works the same as allintitle but shows all pages with the specified keywords in the URL
cache:www.yourwebpage.com - Shows the cached version of a webpage. If you choose not to have Google cache a web page you can add the following to your web page header: <META NAME=”GOOGLEBOT” CONTENT=”NOARCHIVE”/>
link:www.yourwebpage.com - List sites that link to a web page
related:keyword - Shows all sites ranking for a specified keyword
-
site:www.yourdomain.com - Shows all the pages that Google includes in its index for a givendomain
info:www.yourdomain.com - Shows the following information for a site:info:aniseo.com - Google Search
intitle:keyword - Shows top results for pages with the specified keyword in the title
inurl:keyword - Shows results for pages with specified keywords in URL
How to Design Affiliate Marketing Banners
Banners is very important in affiliate marketing, banner should be address the all the needs of customer who is trying to looking for that. so, it is very important to design good banners to get more visitors to our website as well as increase conversation rate of the website.
Here few things is very important to keep in mind when we are designing the banners
1) Ad Size - what is the size of the banner
2) Purpose / Story - purpose of the banner
3) Ad Kind - what kind of ad it is.
4) Color Scheme - which color is best suitable for that banner
5) Media - Static or dynamic
6) # of banners - number of banners
7) Country - where we are promoting that banner
And here i am given few parameters for Ad Kind to explain the ad which we want to design.
1) Demo
2) Need/Problem
3) Problem analogy
4) Comparison
5) Benefit illustration
6) Benefit causes story
7) Testimonial
Characters/Celebrity endorsement
9) Benefit analogy
10) User imagery
11) Unique personality property
12) Parody/Pop culture
List of the Shopping Comparison Websites
Now a days, one of the online marketing channels is shopping comparison websites, and we have very good conversation rate while compile with other marketing channels.
So, i am given the list of shopping comparison websites which is useful for your product base websites.
# Web Site Alexa Rank Program Category Price Online Since
1 shopping.yahoo.com 1(*) CPC flower - $1 18-Jan-95
2 froogle.google.com 3(*) FREE Free 11-Sep-01
3 shopper.cnet.com 128 Need More Info Need More Info 05-Jul-96
4 shopping.com 435 CPC Gifts - $0.25 03-Jul-97
5 nextag.com 530 CPC Flowers & Plants - 0.30 15-Oct-98
6 pricegrabber.com 727 CPC Flowers & Gourmet - $0.35 $0.10(Logo) 10-Mar-99
7 bizrate.com 706 CPC $50 for deposit 24-Apr-96
8 epinions.com 1432 CPC 12-Feb-99
9 shopzilla.com 1583 CPC refer bizrate.com 04-Jul-02
10 dealtime.com 828 CPC refer Shopping.com 07-Oct-98
11 pricerunner.com 4492 Need More Info 19-May-99
12 smarter.com 2413 CPC default bid 0.15 28-Apr-98
13 mysimon.com 5475 CPC refer cnet 15-Apr-98
14 become.com 9573 CPC Flowers - $ 0.30 20-Jan-04
15 mpire.com 19,432 Need More Info 03-Aug-00
16 jellyfish.com 26,874 CPS 26-Jun-06
17 sortprice.com 17,013 Flat Rate http://www.sortprice.com/rates/ 15-Jan-04
18 thefind.com 17,095 Shopping SE Free 19-Oct-06
19 shopwiki.com 49837 Shopping SE Free 15-Dec-04
20 activeshopper.com 27,854 Need More Info 12-Jan-99
21 ugenie.com 1,04,891 Need More Info 02-Nov-06
22 bottomdollar.com (PriceGrabber) 66821 CPC refer pricegrabber 04-Jul-97
Your SEO Plan
Search engine optimization is not rocket science, but it is hard work. There are many elements that go into a good optimization program, but the most important is your website. If your site is not easy to navigate, with clear directions for your visitors, then SEO will not be effective. Simply driving traffic to a bad site, is not your objective. It can be done and is done, but won’t result in a high page view rate, conversion rate or e-commerce sales. So before you get started review your site against the following checklist:
1. Site design and navigation
2. Privacy policy
3. Newsletter or method of capturing visitor email addresses
4. Use of browser friendly colors
5. Good contact page with email address and physical address
6. Good checkout processes if you accept credit cards
7. Fast loading graphics (page size, graphics optimization)
Now, use the free sample check at Net Mechanic (link below) to do an overall check on some of the technical aspects of your web site. Print or save the diagnosis.
A one page sample report will provide the following:
Link Check
Bad Links Summary Report
Remote Links Summary Report
HTML Check
Browser Compatibility
Load Time
Spell Check
Note on your report: There are instances where the net mechanic or any other diagnosis program will report errors on your site that are not relevant. Sometimes code, like that supplied by web trends or others will produce errors on reports. The important thing is to review the report and if there is an area with excessive problems to correct them prior to submission to search engines.
How do search engines rank pages?
Search engines use a ranking algorithm to determine the order in which matching web pages are returned on the results page. Each web page is graded on the number of the search terms it contains, where the words are located in the document, and other criteria that changes frequently.
All search engines have a different method of ranking. That’s why you might rank number 1 on one engine and number 25 on another. Robots look for relevance and rank results on a secret ever-changing algorithm. Some look at TITLE, some look at